Essentials of marketing research [book]
Material type:
TextPublication details: Mason, OH. : Thomson/South-Western, 2007Edition: 3rd edDescription: xvii, 414 p. : ill. ; 27 cmISBN: - 9780324320879
- 0324317522
- HF 5415.2 Z54E 2007
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | HF 5415.2 Z54E 2007 (Browse shelf(Opens below)) | Available | F057308 |
Browsing SPU Library, Khon Kaen campus shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415.2 อ873ก 2550 การวิจัยการตลาด = Marketing Research / | HF 5415.2 อ873ก 2550 การวิจัยการตลาด = Marketing Research / | HF 5415.2 M34M 2007 Marketing research : An applied orientation / | HF 5415.2 Z54E 2007 Essentials of marketing research [book] | HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior / | HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior / | HF 5415.3 ศ486ก 2540 การวิจัยการตลาด : Marketing Research / |
Incldues appendix glossary and idnex
Designing research studies
Measurement
Sampling and statistical theory
Analysis and reporting
Comprehensive cases with computerized databases
There are no comments on this title.