Essentials of marketing research (Record no. 123808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01194nam a2200349 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080626s2007 ohu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324320879 |
| Terms of availability | 772 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324317522 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | Z54E 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 70323 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH. : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 414 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incldues appendix glossary and idnex |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing research studies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Measurement |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sampling and statistical theory |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Analysis and reporting |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Comprehensive cases with computerized databases |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 9 (RLIN) | 149320 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ผอ. |
| Publisher | คิโนะคูนิยะ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0608 |
| ผู้วิเคราะห์รายการ | niparat 0608 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | 26/06/2008 | 772.00 | HF 5415.2 Z54E 2007 | F057308 | 03/07/2008 | 10/02/2017 | General Book |