Principles of marketing / Philip Kotler, Gary Armstrong. [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Edition: 12th edDescription: xxxii, 599, p. : ill. ; 29 cmISBN: - 9780132390026 (alk. paper)
- 0132390027 (alk. paper)
- 9780136132370
- HF 5415 K67P 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 K67P 2008 (Browse shelf(Opens below)) | Available | F061244 |
Includes appendix glossary and index
Extending marketing
Defining marketing and the marketing process
Understanding the marketplace and consumers
Designing a customer-driven marketing strategy and integrated marketing Mix
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