Principles of marketing / [book]
Kotler, Philip
Principles of marketing / [book] Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008 - xxxii, 599, p. : ill. ; 29 cm.
Includes appendix glossary and index
Extending marketing Defining marketing and the marketing process Understanding the marketplace and consumers Designing a customer-driven marketing strategy and integrated marketing Mix
9780132390026 (alk. paper) 655 bht 0132390027 (alk. paper) 9780136132370
MARKETING
HF 5415 / K67P 2008
Principles of marketing / [book] Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008 - xxxii, 599, p. : ill. ; 29 cm.
Includes appendix glossary and index
Extending marketing Defining marketing and the marketing process Understanding the marketplace and consumers Designing a customer-driven marketing strategy and integrated marketing Mix
9780132390026 (alk. paper) 655 bht 0132390027 (alk. paper) 9780136132370
MARKETING
HF 5415 / K67P 2008