Broadcast/cable programming : strategies and practices [book]

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Material type: Text

TextPublication details: Belmont, Cali. : Wadsworth, 1997Edition: 5th edDescription: xix, 588 pISBN:

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Contents:

Programming resources and constraints--Broadcast television strategies--cable programming strategies--Commercial broadcast radio strategies

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		PN 1992.55 E37B 1997 (Browse shelf(Opens below))	C.2	Available	BG001516
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	PN 1992.55 E37B 1997 (Browse shelf(Opens below))		Available	B006731

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Includes glossary and index

Programming resources and constraints--Broadcast television strategies--cable programming strategies--Commercial broadcast radio strategies

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