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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. [book]
Material type:
TextPublication details: Mason, Ohio : Thomson Business and Economics, 2006Edition: 10th edDescription: xlii, 774 p. : ill. ; 29 cmISBN: - 0324271972 (student ed.)
- HF 5415.32 B52C 2006
Contents:
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 B52C 2006 (Browse shelf(Opens below)) | Available | B007975 |
Total holds: 0
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| HF 5415.32 B47C 1996 Consumer behavior / | HF 5415.32 B52C 2001 Consumer behavior / [book] | HF 5415.32 B52C 2001 Consumer behavior / [book] | HF 5415.32 B52C 2006 Consumer behavior / [book] | HF 5415.32 B52C 2012 Consumer behavior / [book] | HF 5415.32 E27C 2017 Consumer behaviour: Applications in marketing / | HF 5415.32 F69C 1999 Consumer psychology for marketing |
Includes bibliographical references and index.
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
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