Consumer behavior / [book]
Blackwell, Roger D.
Consumer behavior / [book] Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, 2006 - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
0324271972 (student ed.) 1140 Bht
CONSUMER BEHAVIOR.
MARKETING RESEARCH.
HF 5415.32 / B52C 2006
Consumer behavior / [book] Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, 2006 - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
0324271972 (student ed.) 1140 Bht
CONSUMER BEHAVIOR.
MARKETING RESEARCH.
HF 5415.32 / B52C 2006