Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson [book]

By:

Malhotra, Naresh K

Contributor(s):

Peterson, Mark

Material type: Text

TextPublication details: Upper Saddle River : Pearson/Prentice Hall, 2006Edition: 2 nd edNotes: Includes bibliographical references and indexexDescription: xl, 631 P. : Col.ill ; 28 cm. + 1 CD-ROMISBN:

0131971212

Subject(s):

MARKETING RESEARCH

LOC classification:

HF 5415.2 M34B 2006

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
CD/DVD	SPU Library, Chonburi campus	CD/DVD (ENGLISH)	Floor 3: Media Service Counter	CD E 0491 (Browse shelf(Opens below))	Available	VE000899
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.2 M34B 2006 (Browse shelf(Opens below))	Available	BG001387

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Includes bibliographical references and indexex

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