Basic marketing research : a decision-making approach / (Record no. 109733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870cam a22002294a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210202452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070403s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131971212 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M34B 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 70168 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : a decision-making approach / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Mark Peterson |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 631 P. : |
| Other physical details | Col.ill ; |
| Dimensions | 28 cm. + 1 CD-ROM |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexex |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Mark |
| 9 (RLIN) | 133909 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 03/04/2007 | 0.00 | HF 5415.2 M34B 2006 | BG001387 | 03/04/2007 | 10/02/2017 | General Book | |||
| Available | CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 12/04/2007 | 0.00 | CD E 0491 | VE000899 | 07/05/2008 | 10/02/2017 | CD/DVD |