Contemporary direct marketing / Lisa Spiller, Martin Baier.
Material type:
TextPublication details: Upper Saddler River, NJ. : Pearson Hall, 2004Description: xxi, 410 pISBN: - 0131017705 (pbk.)
- HF 5415.126 S64C 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.126 S64C 2004 (Browse shelf(Opens below)) | Available | B007895 |
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| HF 5415.126 อ624ร 2554 รวย 100 ล้านกับธุรกิจ MLM / [book] | HF 5415.126 D57 2007 Direct marketing in action / [book] | HF 5415.126 M32D 1998 Direct marketing : an integrated approach | HF 5415.126 S64C 2004 Contemporary direct marketing / | HF 5415.126 T36P 2014 Principles of direct, database and digital marketing / | HF 5415.12615 ล437ต 2556 ตาดู หูฟัง สมองซื้อ มือจ่าย / [book] | HF 5415.1263 A52B 1999 Business market management : uderstanding, creatin |
Includes glossary and index
Elements of direct marketing--Direct marketing lists and segmentation--Database-driven direct marketing--Planning the offer--Creative strategies in direct marketing--Direct mail and other print media--Broadcast and other electronic media--Telemarketing--The internet--Customer service and fulfillment
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