Contemporary direct marketing / Lisa Spiller, Martin Baier.
Material type:
TextPublication details: Upper Saddler River, NJ. : Pearson Hall, 2004Description: xxi, 410 pISBN: - 0131017705 (pbk.)
- HF 5415.126 S64C 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.126 S64C 2004 (Browse shelf(Opens below)) | Available | B007895 |
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| HF 5415.126 M44C 2006 The complete guide to direct marketing : [book] creating breakthrough programs that really work / | HF 5415.126 M84D 2002 Direct marketing : [book] a step-by-step guide to effective planning and targeting / | HF 5415.126 S37D 2001 Direct and interactive marketing / [book] | HF 5415.126 S64C 2004 Contemporary direct marketing / | HF 5415.126 S64C 2004 Contemporary direct marketing / | HF 5415.126 S64C 2005 Contemporary direct marketing [book] | HF 5415.126 S76D 2003 The definitive guide to direct and interactive marketing : [book] how to select, reach and retain the right customers / |
Includes glossary and index
Elements of direct marketing--Direct marketing lists and segmentation--Database-driven direct marketing--Planning the offer--Creative strategies in direct marketing--Direct mail and other print media--Broadcast and other electronic media--Telemarketing--The internet--Customer service and fulfillment
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