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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2003Edition: 6th edDescription: xxvi, 582 pISBN: - 0071233172
- 0072410647
- HF 5415.3 P47C 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.3 P47C 2003 (Browse shelf(Opens below)) | Available | B007957 |
Total holds: 0
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| HF 5415.3 B72Q 2008 Questionnaire design : [book] how to plan, structure and write survey material for effective market research / | HF 5415.3 J46A 1994 Advances in consumer marketing | HF 5415.3 P37C 1999 Consumer behavior and marketing strategy / [book] | HF 5415.3 P47C 2003 Consumer behavior and marketing strategy / | HF 5415.3 P47C 2010 Consumer behavior and marketing strategy / [book] | HF 5415.3 S34C 1994 Consumer behavior | HF 5415.3 S34C 2000 Consumer behavior / [book] |
Includes bibliographical references
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