Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : Irwin/McGraw-Hill, 2003 - xxvi, 582 p - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references
0071233172 582 Bht. 0072410647
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P47C 2003
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : Irwin/McGraw-Hill, 2003 - xxvi, 582 p - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references
0071233172 582 Bht. 0072410647
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P47C 2003