Industrial marketing : text and cases / Krishna K. Havaldar [book]
Material type:
TextPublication details: Boston : McGraw-Hill, 2005Edition: 2nd edDescription: xxviii, 379 p. ; 21 cmISBN: - 0070588406
- HF 5415.13 H38I 2005
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.13 H38I 2005 (Browse shelf(Opens below)) | Available | B006899 |
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| HF 5415.13 H32B 1992 Business marketing management : [book] an organizational approach / | HF 5415.13 H35S 1996 Strategic market planning / [book] | HF 5415.13 H37F 1993 Fast track marketing : [book] implementing innovative tactics in the global marketplace / | HF 5415.13 H38I 2005 Industrial marketing : [book] text and cases / | HF 5415.13 H52P 1992 The portable MBA in marketing / [book] | HF 5415.13 H53H 1997 How to write a successful marketing plan : [book] a disciplined and comprehensive approach / | HF 5415.13 H53H 1997 How to write a successful marketing plan : [book] a disciplined and comprehensive approach / |
Includes index
The Nature of Industrial marketing
Understanding Industrial Markets and Environment
The Nature of Industrial Buying and Buying Behaviour
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