Industrial marketing : [book] text and cases /
Havaldar, Krishna K.
Industrial marketing : text and cases / [book] Krishna K. Havaldar - 2nd ed. - Boston : McGraw-Hill, 2005 - xxviii, 379 p. ; 21 cm.
Includes index
The Nature of Industrial marketing Understanding Industrial Markets and Environment The Nature of Industrial Buying and Buying Behaviour
0070588406 680 Bht.
INDUSTRIAL MARKETING--MANAGEMENT
HF 5415.13 / H38I 2005
Industrial marketing : text and cases / [book] Krishna K. Havaldar - 2nd ed. - Boston : McGraw-Hill, 2005 - xxviii, 379 p. ; 21 cm.
Includes index
The Nature of Industrial marketing Understanding Industrial Markets and Environment The Nature of Industrial Buying and Buying Behaviour
0070588406 680 Bht.
INDUSTRIAL MARKETING--MANAGEMENT
HF 5415.13 / H38I 2005
