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Principles of marketing : an Asian prespective / Philip Kotler...[et al] [book]
Material type:
TextPublication details: Singapore : Prentice Hall, 2005Description: xiv, 535 p (A-14 p.),(R-18 p.),(G-11p.),(I-10 p.) ; 28 cmISBN: - 0131234390
- HF 5415 P74 2005
Contents:
Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix--Managing marketing
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 P74 2005 (Browse shelf(Opens below)) | Available | B005482 |
Total holds: 0
Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix--Managing marketing
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