Principles of marketing : (Record no. 101243)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01152nam a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060629s2005 si eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131234390 |
| Terms of availability | 1109 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | P74 2005 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | an Asian prespective / |
| Statement of responsibility, etc. | Philip Kotler...[et al] |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 535 p (A-14 p.),(R-18 p.),(G-11p.),(I-10 p.) ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยนานาชาติ. หลักสูตรนานาชาติ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix--Managing marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จินดา |
| Publisher | สิงค์โปร์ |
| Accession date | 190906 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0906 |
| ผู้วิเคราะห์รายการ | vip 0906 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 28/09/2006 | 1109.00 | HF 5415 P74 2005 | F055946 | 19/07/2011 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 29/06/2006 | 0.00 | HF 5415 P74 2005 | B005482 | 28/09/2006 | 10/02/2017 | General Book |