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Strategic marketing / David W. Cravens [book]
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994Edition: 4th edDescription: xxxi, 811 p. 1 v. (various pagings) : ill. ; 25 cmISBN: - 0256122121
- HF 5415.135 C72S 1994
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.135 C72S 1994 (Browse shelf(Opens below)) | Available | BG000622 | |
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.135 C72S 1994 (Browse shelf(Opens below)) | Available | F065639 |
Total holds: 0
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| HF 5415.13 P47M 2007 Marketing management : [book] knowledge and skills / | HF 5415.13 P53M 2000 Market-led strategic change : transforming the pro | HF 5415.13 W34M 1999 Marketing strategy : planning and implementation / | HF 5415.135 C72S 1994 Strategic marketing / [book] | HF 5415.135 C72S 2000 Strategic marketing / | HF 5415.135 J34S 2009 Strategic marketing / [book] | HF 5415.135 K47S 1998 Strategic marketing problems : [book] cases and comments / |
Includes bibliographical references and indexes.
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