Strategic marketing / (Record no. 100412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01011pam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613001042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060616s1994 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256122121 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0256156121 (international edition) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.135 |
| Item number | C72S 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 70178 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 811 p. 1 v. (various pagings) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| -- | 89698 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | DECISION MAKING. |
| 9 (RLIN) | 38485 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 88042 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 070714 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0806 |
| ผู้วิเคราะห์รายการ | gam 0806 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0714 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 09/09/2008 | 0.00 | HF 5415.135 C72S 1994 | E100993 | 16/09/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000758 | 14/09/2014 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 16/06/2006 | 0.00 | HF 5415.135 C72S 1994 | E101460 | 16/09/2010 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000873 | 09/09/2014 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000878 | 14/09/2014 | C.3 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000879 | 14/09/2014 | C.4 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000915 | 14/09/2014 | C.5 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.135 C72S 1994 | PF000916 | 14/09/2014 | C.6 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 17/05/2014 | 0.00 | HF 5415.135 C72S 1994 | BG000622 | 02/06/2014 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 24/07/2014 | 0.00 | HF 5415.135 C72S 1994 | F065639 | 07/08/2014 | 10/02/2017 | General Book |