Strategic marketing / David W. Cravens [book]

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994Edition: 4th edDescription: xxxi, 811 p. 1 v. (various pagings) : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.135 C72S 1994 (Browse shelf(Opens below))	Available	BG000622
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.135 C72S 1994 (Browse shelf(Opens below))	Available	F065639

Total holds: 0

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Previous	HF 5415.13 P47M 2007 Marketing management : [book] knowledge and skills /	HF 5415.13 W34M 1999 Marketing strategy : planning and implementation /	HF 5415.13 W34M 1999 Marketing strategy : planning and implementation /	HF 5415.135 C72S 1994 Strategic marketing / [book]	HF 5415.15 ค357ส 2557 การบริหารการผลิต = Production management /	HF 5415.15 ม246ผ 2553 การจัดการการผลิตและดำเนินงานและหลักการตลาด = [book] Production and operations management and principles of marketing	HF 5415.15 ม246ผ 2553 การจัดการการผลิตและดำเนินงานและหลักการตลาด = [book] Production and operations management and principles of marketing	Next

Includes bibliographical references and indexes.

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