Marketing management : (Record no. 91885)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01453nam a22003494a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050729s2004 maum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072552174 (alk. paper) |
| Terms of availability | 876 Bht (บริจาค) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071215050 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | P47M 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 70191 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | knowledge and skills / |
| Statement of responsibility, etc. | J. Paul Peter, James H. Donnelly, Jr. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 876 p. ; |
| Dimensions | 25 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| -- | 111657 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| -- | CASE STUDIES |
| 9 (RLIN) | 37374 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 9 (RLIN) | 68803 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Accession date | 050705 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ni 0705 |
| ผู้วิเคราะห์รายการ | vip 0705 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1008 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2005 | 876.00 | HF 5415.13 P47M 2004 | F054817 | 25/03/2010 | C.1 | 10/02/2017 | General Book | นักศึกษาบริจาค | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/07/2008 | 876.00 | HF 5415.13 P47M 2004 | F058024 | 25/03/2010 | C.2 | 10/02/2017 | General Book | นักศึกษาบริจาค | ||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 26/07/2008 | 876.00 | HF 5415.13 P47M 2004 | F057930 | 19/03/2013 | 10/02/2017 | General Book | นักศึกษาบริจาค |