Normal view MARC view ISBD view

Peter, J. Paul.

Marketing management : knowledge and skills / [book] J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston : McGraw-Hill/Irwin, 2004 - xix, 876 p. ; 25 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical and index

Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans

ISBN: 0072552174 (alk. paper) 876 Bht (บริจาค) 0071215050 (international : alk. paper)

Subjects--Topical Terms:
MARKETING--MANAGEMENT.
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 5415.13 / P47M 2004