Dictionary of advertising and direct mail terms / (Record no. 83835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764pam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050220s1987 nyua d 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0812037650 (pbk.) : |
| Terms of availability | $8.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5803 |
| Item number | .I42D 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Imber, Jane. |
| 9 (RLIN) | 100005 |
| 245 10 - TITLE STATEMENT | |
| Title | Dictionary of advertising and direct mail terms / |
| Statement of responsibility, etc. | by Jane Imber and Betsy-Ann Toffler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Barron's, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 514 p. : |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Barron's business guides |
| -- | 100006 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | DICTIONARIES. |
| 9 (RLIN) | 53798 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Direct-mail |
| General subdivision | Dictionaries. |
| 9 (RLIN) | 100007 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toffler, Betsy-Ann. |
| 9 (RLIN) | 100008 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0205 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Reference Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Reference Shelves | 20/02/2005 | 500.00 | HF5803 I42D 1987 | E102472 | 25/02/2005 | 10/02/2017 | Reference |