Dictionary of advertising and direct mail terms /
Imber, Jane.
Dictionary of advertising and direct mail terms / by Jane Imber and Betsy-Ann Toffler. - New York : Barron's, 1987. - xi, 514 p. : ill. ; 18 cm. - Barron's business guides .
0812037650 (pbk.) : $8.95
ADVERTISING--DICTIONARIES.
Advertising, Direct-mail--Dictionaries.
HF5803 / .I42D 1987
Dictionary of advertising and direct mail terms / by Jane Imber and Betsy-Ann Toffler. - New York : Barron's, 1987. - xi, 514 p. : ill. ; 18 cm. - Barron's business guides .
0812037650 (pbk.) : $8.95
ADVERTISING--DICTIONARIES.
Advertising, Direct-mail--Dictionaries.
HF5803 / .I42D 1987