Rising tide : lessons form 165 years of brand building at procter & gamble (Record no. 75867)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00935nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180825102352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041110s 2004 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591391474 |
| Terms of availability | 1348 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9999 |
| Item number | D93R |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dyer,Davis |
| 9 (RLIN) | 90839 |
| 245 10 - TITLE STATEMENT | |
| Title | Rising tide : lessons form 165 years of brand building at procter & gamble |
| Statement of responsibility, etc. | Davis Dyer |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 467 p. : |
| Other physical details | col.ill ; |
| Dimensions | 25 cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PROCTER & GAMBLE COMPANY--HISTORY |
| 9 (RLIN) | 90840 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 90841 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| Geographic subdivision | UNITED STATES |
| General subdivision | CASE STUDIES |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT--UNITED STATES--CAS STUDIES |
| 9 (RLIN) | 90842 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | dalzell, Frederick |
| 9 (RLIN) | 90843 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olegario, Rowena |
| 9 (RLIN) | 90844 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 10/11/2004 | 1348.00 | HD 9999 D93R 2004 | B004404 | 10/11/2004 | 10/02/2017 | General Book |