APA

Dyer D., dalzell F. & Olegario R. (2004). Rising tide : lessons form 165 years of brand building at procter & gamble. Boston: Harvard Business School Press.

Chicago

Dyer Davis, dalzell Frederick and Olegario Rowena. 2004. Rising tide : lessons form 165 years of brand building at procter & gamble. Boston: Harvard Business School Press.

Harvard

Dyer D., dalzell F. and Olegario R. (2004). Rising tide : lessons form 165 years of brand building at procter & gamble. Boston: Harvard Business School Press.

MLA

Dyer Davis, dalzell Frederick and Olegario Rowena. Rising tide : lessons form 165 years of brand building at procter & gamble. Boston: Harvard Business School Press. 2004.