Marketing research : an applied orientation (Record no. 75822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965nam0a22002410004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193225.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130830445 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M34M 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 9 (RLIN) | 70168 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : an applied orientation |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | "Upper Saddle River, N.J.": |
| Name of publisher, distributor, etc. | Prentice - Hall, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxxv, 763 p.,ill ; 26 cm." |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| General subdivision | MATHODOLOGY |
| 9 (RLIN) | 70169 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 07/05/2005 | 0.00 | CD E 0303 | VE000564 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | |||
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 07/05/2005 | 0.00 | CD E 0304 | VE000565 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/11/2004 | 0.00 | HF 5415.2 M34M 1999 | B011219 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/11/2004 | 0.00 | HF 5415.2 M34M 1999 | B011220 | 10/02/2017 | General Book |