Marketing research : an applied orientation [book]
Malhotra, Naresh K
Marketing research : an applied orientation [book] - 3rd ed. - "Upper Saddle River, N.J.": Prentice - Hall, 1999 - "xxxv, 763 p.,ill ; 26 cm."
Includes bibliographical references and index
0130830445
MARKETING RESEARCH
MARKETING RESEARCH--MATHODOLOGY
HF 5415.2 / M34M 1999
Marketing research : an applied orientation [book] - 3rd ed. - "Upper Saddle River, N.J.": Prentice - Hall, 1999 - "xxxv, 763 p.,ill ; 26 cm."
Includes bibliographical references and index
0130830445
MARKETING RESEARCH
MARKETING RESEARCH--MATHODOLOGY
HF 5415.2 / M34M 1999