Challenging the big brands : how new brands win market share with innovative design (Record no. 75212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190402153047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041105s 2003eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1564969053 |
| Terms of availability | 1,895 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC 1003.E83 |
| Item number | E92C |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Judith |
| 9 (RLIN) | 89741 |
| 245 10 - TITLE STATEMENT | |
| Title | Challenging the big brands : how new brands win market share with innovative design |
| Statement of responsibility, etc. | Judith Evans |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gloucester, Mass : |
| Name of publisher, distributor, etc. | Rockport Publishers, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 P. ; |
| Dimensions | 29 cm |
| 600 #0 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 51051 |
| Personal name | Cullen, Cheryl Dangel |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRADEMARKS |
| General subdivision | DESIGN |
| 9 (RLIN) | 84872 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 89742 |
| Topical term or geographic name entry element | LOGOS (SYMBOLS) |
| General subdivision | DESIGN |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 51051 |
| Personal name | Cullen, Cheryl Dangel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/11/2004 | 1895.00 | NC 1003.E83 E92C 2003 | B004025 | 20/01/2006 | 10/02/2017 | General Book |