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Challenging the big brands : how new brands win market share with innovative design [book]

Evans, Judith

Challenging the big brands : how new brands win market share with innovative design [book] Judith Evans - Gloucester, Mass : Rockport Publishers, 2003 - 176 P. ; 29 cm

ISBN: 1564969053 1,895

Subjects--Personal Names:
Cullen, Cheryl Dangel

Subjects--Topical Terms:
TRADEMARKS--DESIGN
LOGOS (SYMBOLS)--DESIGN

LC Class. No.: NC 1003.E83 / E92C

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