Promotion and integrated marketing communications / (Record no. 74395)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01326cam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041008s2001 ohuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00068752 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324062532 (core text with Info Trac) |
| Terms of availability | 4477 Bht. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324125682 (core text only) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5837 |
| Item number | S45P 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 71347 |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion and integrated marketing communications / |
| Statement of responsibility, etc. | Richard J. Semenik. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western Thomson Learning, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 582 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS. |
| 9 (RLIN) | 52038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 081004 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 08/10/2004 | 4477.00 | HF 5837 S45P 2001 | E102604 | 16/09/2010 | C.1 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/01/2005 | 4477.00 | HF 5837 S45P 2001 | E102948 | 08/02/2023 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1370.00 | HF 5837 S45P 2001 | B002236 | 01/07/2004 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5837 S45P 2001 | B003548 | 01/07/2004 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/11/2004 | 4477.00 | HF 5837 S45P 2001 | B004162 | 09/11/2004 | 10/02/2017 | General Book |