Promotion and integrated marketing communications /
Semenik, Richard J.
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, 2001 - xxxix, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (core text with Info Trac) 4477 Bht. 0324125682 (core text only)
00068752
ADVERTISING CAMPAIGNS.
COMMUNICATION IN MARKETING.
HF 5837 / S45P 2001
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, 2001 - xxxix, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (core text with Info Trac) 4477 Bht. 0324125682 (core text only)
00068752
ADVERTISING CAMPAIGNS.
COMMUNICATION IN MARKETING.
HF 5837 / S45P 2001
