Campaign planner for promotion and IMC (Record no. 69867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam0a22001810004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190109111306.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324151977 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | S29C 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sayre, Shay |
| 9 (RLIN) | 72873 |
| 245 10 - TITLE STATEMENT | |
| Title | Campaign planner for promotion and IMC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio: |
| Name of publisher, distributor, etc. | South - Western Publishing Co., |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 172 P.,28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 48624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 52038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 780.00 | HF 5415.123 S29C 2002 | B003819 | 16/01/2019 | 10/02/2017 | General Book |