Campaign planner for promotion and IMC
Sayre, Shay
Campaign planner for promotion and IMC - 2 nd ed. - Cincinnati, Ohio: South - Western Publishing Co., 2002 - iv, 172 P.,28 cm
0324151977
COMMUNICATION IN MARKETING
ADVERTISING CAMPAIGNS
HF 5415.123 / S29C 2002
Campaign planner for promotion and IMC - 2 nd ed. - Cincinnati, Ohio: South - Western Publishing Co., 2002 - iv, 172 P.,28 cm
0324151977
COMMUNICATION IN MARKETING
ADVERTISING CAMPAIGNS
HF 5415.123 / S29C 2002