Strategic marketing management cases (Record no. 69582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam0a22002290004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210192224.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072429461 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | C72S 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W |
| 9 (RLIN) | 69964 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management cases |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mc Graw-Hill Higher Education, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 685 P.,ill ; 26 cm + 1 CD-ROM |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 41862 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W |
| 9 (RLIN) | 70178 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crittenden, Victoria Lynn |
| 9 (RLIN) | 70404 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD/DVD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 07/05/2005 | 640.00 | CD E 0340 | VE000593 | 18/01/2007 | 10/02/2017 | CD/DVD | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 640.00 | HF 5415 C72S 2002 | B003425 | 18/01/2007 | 10/02/2017 | General Book |