Strategic marketing management cases [book]
Lamb, Charles W
Strategic marketing management cases [book] - 7 th ed. - Mc Graw-Hill Higher Education, 2002 - xvi, 685 P.,ill ; 26 cm + 1 CD-ROM
Includes index
0072429461
MARKETING--CASE STUDIES
HF 5415 / C72S 2002
Strategic marketing management cases [book] - 7 th ed. - Mc Graw-Hill Higher Education, 2002 - xvi, 685 P.,ill ; 26 cm + 1 CD-ROM
Includes index
0072429461
MARKETING--CASE STUDIES
HF 5415 / C72S 2002