Essentials of marketing research / (Record no. 68056)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00839nam0a22002410004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170227121612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060729 1999 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471170682 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | K85E 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 9 (RLIN) | 70166 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | V. Kumar, David A. Aaker, George S. Day |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons,Inc, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 623 p ; |
| Dimensions | 27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETINT RESEARCH |
| 9 (RLIN) | 70165 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 9 (RLIN) | 69759 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 37879 |
| Personal name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0706 |
| ผู้วิเคราะห์รายการ | gam 0706 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2006 | 0.00 | HF 5415.2 K85E 1999 | PF000988 | 09/10/2014 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 4335.00 | HF 5415.2 K85E 1999 | B001185 | 01/07/2004 | 10/02/2017 | General Book |