Essentials of marketing research /
Kumar, V.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day - New York : John Wiley & Sons,Inc, 1999 - xvi, 623 p ; 27 cm
Includes index
0471170682
MARKETINT RESEARCH
HF 5415.2 / K85E 1999
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day - New York : John Wiley & Sons,Inc, 1999 - xvi, 623 p ; 27 cm
Includes index
0471170682
MARKETINT RESEARCH
HF 5415.2 / K85E 1999
