Essentials of marketing / (Record no. 67948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nam0a22002410004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200521133254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200521b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538879262 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | L35E 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mc Daniel, Carl D |
| 9 (RLIN) | 69828 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Carl D. Mc Daniel, Charles W. Lamb & Joseph F. Hair |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Publishing, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXVI, 502 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index + 1 computer laser disk |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W |
| 9 (RLIN) | 69964 |
| Relator term | Co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F |
| 9 (RLIN) | 69965 |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 06/05/2005 | 0.00 | CD E 0085 | VE000303 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5415 L35E 1999 | B001059 | 23/08/2017 | 10/02/2017 | General Book |