Essentials of marketing /
Mc Daniel, Carl D
Essentials of marketing / Carl D. Mc Daniel, Charles W. Lamb & Joseph F. Hair - Cincinnati, Ohio : South-Western College Publishing, 1999 - XXVI, 502 p. ; 28 cm.
Includes index + 1 computer laser disk
0538879262
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35E 1999
Essentials of marketing / Carl D. Mc Daniel, Charles W. Lamb & Joseph F. Hair - Cincinnati, Ohio : South-Western College Publishing, 1999 - XXVI, 502 p. ; 28 cm.
Includes index + 1 computer laser disk
0538879262
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35E 1999