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Marketing research : an applied orientation (Record no. 47459)

MARC details
000 -LEADER
fixed length control field	00722nam0a22002050004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170210185304.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0130830445
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.2
Item number	M34M 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Naresh K. Malhotra
9 (RLIN)	52966
245 10 - TITLE STATEMENT
Title	Marketing research : an applied orientation
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J.:
Name of publisher, distributor, etc.	Prentice-Hall,
Date of publication, distribution, etc.	1999
300 ## - PHYSICAL DESCRIPTION
Extent	xxxv, 763 p
500 ## - GENERAL NOTE
General note	Includes appendix and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING RESEARCH
9 (RLIN)	34106
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING RESEARCH
General subdivision	MATHODOLOGY
9 (RLIN)	70169
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Weeding			Available	General Books (ENGLISH)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (ENGLISH): H, J	30/06/2004	1370.00	HF 5415.2 M34M 1999	F048551	12/03/2007	10/02/2017	General Book
			Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	01/07/2004	905.00	HF 5415.2 M34M 1999	B001186	01/07/2004	10/02/2017	General Book