Marketing research : an applied orientation
Naresh K. Malhotra
Marketing research : an applied orientation - 3rd ed. - Upper Saddle River, N.J.: Prentice-Hall, 1999 - xxxv, 763 p
Includes appendix and index
0130830445
MARKETING RESEARCH
MARKETING RESEARCH--MATHODOLOGY
HF 5415.2 / M34M 1999
Marketing research : an applied orientation - 3rd ed. - Upper Saddle River, N.J.: Prentice-Hall, 1999 - xxxv, 763 p
Includes appendix and index
0130830445
MARKETING RESEARCH
MARKETING RESEARCH--MATHODOLOGY
HF 5415.2 / M34M 1999
