Global marketing strategy / (Record no. 46695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00889nam a2200277 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060715s1995 nyu eng n |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070134472 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | D68G 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Douglas, Susan P. |
| 9 (RLIN) | 70246 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing strategy / |
| Statement of responsibility, etc. | Susan P. Douglas, C. Samuel Craig |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 554 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| -- | 94528 |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 38727 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| General subdivision | MANAGEMENT |
| -- | CASE STUDIES |
| 9 (RLIN) | 46812 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Craig, C. Samuel |
| 9 (RLIN) | 70247 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0706 |
| ผู้วิเคราะห์รายการ | gam 0706 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0109 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 554.00 | HF 1416 D68G 1995 | F047365 | 24/03/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 554.00 | HF 1416 D68G 1995 | F047366 | 24/03/2010 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 15/07/2006 | 0.00 | HF 1416 D68G 1995 | PF001074 | 30/10/2014 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 15/07/2006 | 0.00 | HF 1416 D68G 1995 | PF001076 | 30/10/2014 | C.4 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/10/2006 | 0.00 | HF 1416 D68G 1995 | PF001437 | 08/10/2014 | C.5 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 15/07/2006 | 0.00 | HF 1416 D68G 1995 | PF001073 | 26/05/2010 | C.1 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 1416 D68G 1995 | BG000321 | 15/06/2007 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 1416 D68G 1995 | BG000325 | 15/06/2007 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 1416 D68G 1995 | BG000323 | 15/06/2007 | 10/02/2017 | General Book |