Global marketing strategy / [book]
Douglas, Susan P.
Global marketing strategy / [book] Susan P. Douglas, C. Samuel Craig - International ed. - New York : McGraw-Hill, 1995 - xx, 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / D68G 1995
Global marketing strategy / [book] Susan P. Douglas, C. Samuel Craig - International ed. - New York : McGraw-Hill, 1995 - xx, 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / D68G 1995
