Marketing 5.0 Technology for Humanity / (Record no. 201677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02546aam a2200361 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231109141751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210713b th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119668510 |
| Terms of availability | 665 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | K67M 2021 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 114321 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 5.0 Technology for Humanity / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya & Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021 |
| Place of publication, distribution, etc. | Newark : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 206 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I : Introduction p.1-2 -- Welcome to Marketing 5.0 : Technology for Humanity p.3-16 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II : Challenges Marketers Face in a Digital World p.17-18 -- Generation Gap: Marketing to Baby Boomers,X,Y,Z, and Alpha p.19-34 -- Prosperity Polarization : Creating Inclusivity and Sustainability for Society p.35-50 -- Digital Divide: Making Tech Personal, Social, and Experiential p.51-68 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III : New Strategies For Tech-Empowered Marketing p.69-70 -- The Digital-Ready Organization: One Strategy Doesn't Fit All p.71-88 -- The Next Tech: It's Time for Human-Like Technologies to Take Off p.89-106 -- The New CX: Machines Are Coo,but Humans Are Warm p.107-126 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV : New Tactics Leveraging Marketing Tech p.127-128 -- Data-Driven Marketing: Building a Data Ecosystem for Better Targeting p.129-142 -- Predictive Marketing: Anticipating Market Demand with Proactive Action p.143-156 -- Contextual Marketing: Making a Personalized Sense-and-Respond Experience p.157-168 -- Augmented Marketing: Delivering Tech-Empowered Human Interaction p.169-180 -- Agile Marketing: Executing Operations at Pace and Scale p.181-194 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 86116 |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51312 |
| Topical term or geographic name entry element | ELECTRONIC COMMERCE |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 51927 |
| Personal name | Hermawan, Kartajaya |
| Relator term | Co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 225708 |
| Personal name | Iwan, Setiawan |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Publisher | ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย สาขา ม.บรูพา |
| Purchaser | คณะบริหารธุรกิจ |
| Accession date | 120521 |
| Barcode | B009198 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Publisher | ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย สาขา ม.บรูพา |
| Purchaser | คณะบริหารธุรกิจ |
| Accession date | 120521 |
| Barcode | A009199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 130721 |
| -- | tanuchcha 130721 |
| ผู้วิเคราะห์รายการ | monthira 130721 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 29/06/2021 | จัดซื้อโดย คณะบริหารธุรกิจ (120521/030) | 665.00 | HF 5415.1265 K67M 2021 | B009198 | 10/06/2023 | C.1 | 1430.00 | 29/06/2021 | General Book | |||
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 29/06/2021 | จัดซื้อโดย คณะบริหารธุรกิจ (120521/030) | 665.00 | HF 5415.1265 K67M 2021 | B009199 | 29/06/2021 | C.2 | 1430.00 | 29/06/2021 | General Book |