Marketing 5.0 Technology for Humanity /
Kotler, Philip
Marketing 5.0 Technology for Humanity / Philip Kotler, Hermawan Kartajaya & Iwan Setiawan - Newark : John Wiley & Sons, 2021 - XI, 206 p. : ill. ; 24 cm.
Part I : Introduction p.1-2 -- Welcome to Marketing 5.0 : Technology for Humanity p.3-16 Part II : Challenges Marketers Face in a Digital World p.17-18 -- Generation Gap: Marketing to Baby Boomers,X,Y,Z, and Alpha p.19-34 -- Prosperity Polarization : Creating Inclusivity and Sustainability for Society p.35-50 -- Digital Divide: Making Tech Personal, Social, and Experiential p.51-68 Part III : New Strategies For Tech-Empowered Marketing p.69-70 -- The Digital-Ready Organization: One Strategy Doesn't Fit All p.71-88 -- The Next Tech: It's Time for Human-Like Technologies to Take Off p.89-106 -- The New CX: Machines Are Coo,but Humans Are Warm p.107-126 Part IV : New Tactics Leveraging Marketing Tech p.127-128 -- Data-Driven Marketing: Building a Data Ecosystem for Better Targeting p.129-142 -- Predictive Marketing: Anticipating Market Demand with Proactive Action p.143-156 -- Contextual Marketing: Making a Personalized Sense-and-Respond Experience p.157-168 -- Augmented Marketing: Delivering Tech-Empowered Human Interaction p.169-180 -- Agile Marketing: Executing Operations at Pace and Scale p.181-194
9781119668510 665
MARKETING
INTERNET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
ELECTRONIC COMMERCE
HF 5415.1265 / K67M 2021
Marketing 5.0 Technology for Humanity / Philip Kotler, Hermawan Kartajaya & Iwan Setiawan - Newark : John Wiley & Sons, 2021 - XI, 206 p. : ill. ; 24 cm.
Part I : Introduction p.1-2 -- Welcome to Marketing 5.0 : Technology for Humanity p.3-16 Part II : Challenges Marketers Face in a Digital World p.17-18 -- Generation Gap: Marketing to Baby Boomers,X,Y,Z, and Alpha p.19-34 -- Prosperity Polarization : Creating Inclusivity and Sustainability for Society p.35-50 -- Digital Divide: Making Tech Personal, Social, and Experiential p.51-68 Part III : New Strategies For Tech-Empowered Marketing p.69-70 -- The Digital-Ready Organization: One Strategy Doesn't Fit All p.71-88 -- The Next Tech: It's Time for Human-Like Technologies to Take Off p.89-106 -- The New CX: Machines Are Coo,but Humans Are Warm p.107-126 Part IV : New Tactics Leveraging Marketing Tech p.127-128 -- Data-Driven Marketing: Building a Data Ecosystem for Better Targeting p.129-142 -- Predictive Marketing: Anticipating Market Demand with Proactive Action p.143-156 -- Contextual Marketing: Making a Personalized Sense-and-Respond Experience p.157-168 -- Augmented Marketing: Delivering Tech-Empowered Human Interaction p.169-180 -- Agile Marketing: Executing Operations at Pace and Scale p.181-194
9781119668510 665
MARKETING
INTERNET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
ELECTRONIC COMMERCE
HF 5415.1265 / K67M 2021