B2B marketing strategy : (Record no. 197345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | cam a22 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200311160103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200311b20202020enk||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481063 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1263 |
| Item number | T39B 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Heidi |
| 245 10 - TITLE STATEMENT | |
| Title | B2B marketing strategy : |
| Remainder of title | differentiate, develop and deliver lasting customer engagement / |
| Statement of responsibility, etc. | Heidi Taylor |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Business to business marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 200 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Think different--Do different--Be different |
| 550 ## - ISSUING BODY NOTE | |
| Issuing body note | WorldShare provided record |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INDUSTRIAL MARKETING |
| 9 (RLIN) | 53514 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คุณณิชาภา ดำจันทร์ สั่งซื้องาน SPU Book Fair 2019 |
| Publisher | ร้าน Kinokuniya |
| Accession date | 110320 |
| Barcode | F068064 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0320 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/03/2020 | HF 5415.1263 T39B 2018 | F068064 | 28/02/2025 | 11/03/2020 | General Book |