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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement /

Taylor, Heidi

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Business to business marketing strategy Heidi Taylor - London ; Kogan Page Limited, 2018 - xi, 200 pages : illustrations ; 24 cm

Includes bibliographical references and index

Think different--Do different--Be different

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ISBN: 9780749481063

Subjects--Topical Terms:
INDUSTRIAL MARKETING

LC Class. No.: HF 5415.1263 / T39B 2018

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