Strategic communication: New agendas in communication / (Record no. 181440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01273nam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200310165044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161206s2017 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138184794 |
| Terms of availability | 2500 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| -- | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 |
| Item number | S87 2017 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic communication: New agendas in communication / |
| Statement of responsibility, etc. | Anthony Dudo & LeeAnn Kahlor, Editor |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 191 pages ; |
| Dimensions | 23 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลอาร์ตส์ |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. นิเทศศาสตร์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A story about stories in strategic communication page 1-19 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic storytelling: Narrative messaging in entertainment and emergent media page 20-41 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The social nature of online media and its effects on behaviors and attitudes page 66-83 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How we talk and why it matters page 84-102 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketer-consumer language cooperation in strategic communication page 125-141 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How marketing communications influence the formation of food habits prior to adulthood page 142-162 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social media and crisis communication: Explicating the social-mediated crisis communication model page 163-186 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION |
| 9 (RLIN) | 36013 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 220067 |
| Personal name | Dudo, Anthony |
| Relator term | Editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 230004 |
| Personal name | Kahlor, LeeAnn |
| Relator term | Editor |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะดิจิทัลมีเดีย นศ.สั่งซื้อ งาน SPU Book Fair 2019 |
| Publisher | ร้าน Medsciences Books |
| Accession date | 050320 |
| Barcode | F068043 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gift 1216 |
| -- | niparat 0320 |
| ผู้วิเคราะห์รายการ | gift 1216 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 10/03/2020 | 2500.00 | P 90 S87 2017 | F068043 | 10/03/2020 | 10/03/2020 | General Book | ||||
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 06/12/2016 | 2500.00 | P 90 S87 2017 | B008839 | 06/12/2016 | 10/02/2017 | General Book |