Strategic communication: New agendas in communication /
Strategic communication: New agendas in communication /
Strategic communication
Anthony Dudo & LeeAnn Kahlor, Editor
- New York : Routledge, 2017
- xii, 191 pages ; 23 cm
Includes bibliographical references and index
A story about stories in strategic communication page 1-19 Strategic storytelling: Narrative messaging in entertainment and emergent media page 20-41 The promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65 The social nature of online media and its effects on behaviors and attitudes page 66-83 How we talk and why it matters page 84-102 Strategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124 Marketer-consumer language cooperation in strategic communication page 125-141 How marketing communications influence the formation of food habits prior to adulthood page 142-162 Social media and crisis communication: Explicating the social-mediated crisis communication model page 163-186
9781138184794 2500
COMMUNICATION
P 90 / S87 2017
Includes bibliographical references and index
A story about stories in strategic communication page 1-19 Strategic storytelling: Narrative messaging in entertainment and emergent media page 20-41 The promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65 The social nature of online media and its effects on behaviors and attitudes page 66-83 How we talk and why it matters page 84-102 Strategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124 Marketer-consumer language cooperation in strategic communication page 125-141 How marketing communications influence the formation of food habits prior to adulthood page 142-162 Social media and crisis communication: Explicating the social-mediated crisis communication model page 163-186
9781138184794 2500
COMMUNICATION
P 90 / S87 2017